Pay attention to gimmicky labels
There are a lot of cat food brands that use different marketing strategies to sell their products, but you have to pay attention to these techniques of manipulation. Veterinarians recommend you to stay away from gimmicky words, such as “wild” and “primitive”.
“These terms are pure marketing. Instead of looking for flashy words, pet parents must look closely at a food label to determine whether it could be a good option,” said Jennifer Coates, DVM, a veterinarian writing for Chewy.