“Game day” occurs in October
Puppy Bowl is not a live broadcast. It’s shot over the course of two days in October. “That element takes people aback,” Schachner tells Mental Floss. But the reason why is totally understandable. “It’s three months of preparation because it’s two full days of shooting,” Schachner says. “Plus it’s 21 cameras on the field. So that’s a lot of footage to edit and turn into a two-hour show.