This controversy led to the formation of the French Bull Dog Club of America
The FBDCA was founded in protest of the rose-shaped ears. The organization threw its first specialty show in 1898 at New York City’s famed Waldorf-Astoria. The FBDCA website described the event: “amid palms, potted plants, rich rugs and soft divans. Hundreds of engraved invitations were sent out and the cream of New York society showed up. And, of course, rose-eared dogs were not welcomed.”
The somewhat-catty efforts of the club led to the breed moving away from rose-shaped ears entirely. Today, French bulldogs feature the bat-shaped ears American breeders fought to showcase.